PATIENT PREFERENCE SURVEY: PSORIASIS

Interactive training materials to enable the elicitation of the preferences of public and the patients about new stratified approaches to prescribing biologics for rheumatoid arthritis and psoriasis

Together with researchers based at The University of Manchester, we created an interactive educational component using a narrative storyline, (‘training materials’) to be embedded within a survey that asked respondents to complete a Discrete Choice Experiment (DCE).

patient preference survey psoriasis_visual explanation of the disease

patient preference survey psoriasis_choose which biologic is best risk benefit

patient preference survey psoriasis_visual explanation of biologicals biological therapies injection infusion drip

Informed choices

The objective of training materials in DCEs are to inform the sample of respondents (general public and patients) about the questions being asked in such a way that they can make informed choices when they complete the survey.

Two diseases

Two separate training materials were prepared for rheumatoid arthritis and psoriasis but they contained the same structure and core content.

Stratified medicine

The key focus was to inform respondents what is meant by stratified medicine and how the stratified approach can be used to target the use of biologic therapies.