GAMIFIED SCIENTIFIC MEETINGS WITH HCPs
Well-received trivial pursuit style game to enhance engagement and learning in scientific meetings with HCPs
To increase knowledge of respiratory products of a top 10 pharmaceutical company during their scientific meetings among healthcare professionals (HCPs), we created a serious game where they compete in a trivial pursuit style game to learn more about all features of the respiratory products. From the development of the moodboard to the delivery of the final game, development of this serious game was completed in 3 months time.
Competition sparks engagement
- Digital serious game used as incentive for engagement: competition between teams.
Willingness to participate in scientific meetings was increased among healthcare professionals.
Co-creation with top 10 pharma
Co-created with a top 10 pharma company to enhance and ‘modernize’ the education on its respiratory products during scientific meetings with HCPs.
Delivered scientific message in a playful environment.
Enhanced message memorization through gaming.