WE CREATE TOOLS THAT HELP IMPROVE

THE LIVES OF PATIENTS & INDIVIDUALS,

AND THE PERFORMANCE OF ORGANISATIONS.

Whether you want to help family caregivers cope better with looking after their loved one;
improve the clinical outcomes and social integration of patients;
track and optimize how your hospital or organisation uses its resources;
help patients weigh the benefits and risks of potential treatments;
or, train your staff to navigate the grey zones of decision-making,
we have the tools and expertise to help you reach your objectives.
 

HOW WE WORK

 

We build strong Scientific Foundations
Our team of PhDs connects with academic partners to explore the latest scientific findings. We methodically:
- Identify relevant stakeholders
- Define psychosocial & relational parameters
- Link these to clinical outcomes
- Identify what is needed to impact the above

We connect with Real Life
We connect with physicians, patients, caregivers and other experts to probe their knowledge and experience. We also perform a time & motion exercise to capture realistic situations. We employ an iterative participatory design process to develop our tools and validate them through advisory boards and clinical trials.

We develop Scenarios
We integrate our scientific findings and real-life knowledge into a narrative that reflects the user’s reality. We incorporate key emotive & motivational components to arrive at a captivating storyline.

We develop the Engine
The engine drives our tools. It branches the storyline, assigns scores to pre-defined clinical outcomes & psychosocial/relational determinants. It also drives the data capture & analysis needed to profile users & gain insight into key research questions.

We transform through Visual Design
We create an virtual world, with strong visuals and intuitive user interfaces. We seek a design that stimulates users to subjectively identify with the narrative, but also allows for objective reflection.

 

WHAT WE MAKE

GAMIFICATION & INFOGRAPHICS
DASHBOARDS & POLICY TOOLS

SERESTM, OUR SCIENTIFIC METHOD & TECHNICAL PLATFORM

You need tools that engage and motivate people to develop key competencies, gain insight, understanding or change behaviours for the long-term. You want tools that are intelligently designed, in a scientifically validated manner, to meet these objectives. At the same time, you want tools that are user-friendly, easy to adapt or maintain and, cost-effective. To address this, we developed SERESTM.

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SERESTM is a scientifically validated methodology linked to a versatile technical platform. We use it to custom-build a wide range of tools incl. Serious Games, Gamified Trainings, Dashboards, Analytical Models and Infographics. A key feature of SERESTM is that it can help you educate or communicate with your target audience AND collect data (about your users or organisation) for further research.

WHERE WE MAKE A DIFFERENCE

If your project is mainly about factual information such as rules, processes, instructions and explicit knowledge, you may be better off working with a standard agency. Their standard tools work great for this type of project. But if your project has a large social or human component, or if it deals with implicit knowledge, experience, know-how or decision-making in grey zones, MindBytes is your go-to partner. We have the expertise & innovative tools needed to make this type of projects a success.

WHAT THIS MEANS FOR YOU

Engagement

Tools that engage and motivate your target audience on things that matter

Behaviour Change

Tools that help change behaviours & improve decision-making long term

Grey Zones

Tools that address not only the easy stuff, but also the difficult to navigate “grey zones”

Insight

Tools that answer research questions & give insight into your target audience

Cost Savings

Tools that are cost-effective, based on fast authoring & universal platforms

WE PREFER TO WORK AS A PARTNERSHIP

We believe in the power of collaborative partnerships,
and engage with Academia, Pharma Industry, Hospitals, Patient Organisations & Government.

To stay up-to-date of the latest technological and scientific innovation, we participate in a variety of IMI, Horizon 2020, iMinds and IWT funded projects.

 

 

 

Flemish Expertise Centre for Suicide Prevention (VLESP)
Helping people with mental health issues

Katholieke Universiteit Leuven
Clinical Trials on Serious Games for pain management in children

Uppsala University
Informed Medical decision-making for patients with AML

IMI Project “PREFER”
Mapping patient risk-benefit preferences in drug development

iMinds Project “MyHealthData ”
Patient use of electronic health records & health information

Horizon 2020 Project “ReBID
Understanding caregivers & patients with mood swings

Horizon 2020 Project “EthicsGame
Serious Games on ethical decision-making for medical professionals

 

 

 

 

CONTACT US

We are situated in Ghent, Belgium, a city booming of history and creativity.

Franklin Rooseveltlaan 348, bus 8
9000 Gent
BELGIUM


T: +32 (0) 9 265 02 59
E: info@mindbytes.be